The Top 10 Jewellery Brands in the UAE (2026)

By the Pellington team · Last updated 19 October 2026 · We sell jewellery ourselves, so we have an interest in this answer. See how we picked and our brand facts page.

The short answer. The top jewellery brands in the UAE in 2026, grouped by what you are buying:

• Gold by weight (metal value, buyback): Damas, Joyalukkas, Malabar Gold & Diamonds and Pure Gold Jewellers.
• Fine and high jewellery (design and diamonds): ByMystique and Mouawad.
• Gold-plated everyday jewellery for UAE heat, under AED 400: Kalessie, NOYA, Pellington and Yumeira.

No single brand is "best". If you want something that keeps its value, buy gold by weight. If you want something to wear every day, in the shower and at the gym, buy gold plating over stainless steel. The table below compares all ten.

The top 10 at a glance

Checked on each brand's own website on 19 October 2026. Prices and terms change, so confirm before you buy. "n/a" means a water claim isn't relevant: solid gold doesn't tarnish in water.

How we picked these 10

"Jewellery brand" in the UAE covers three different businesses that sell different things. Ranking a gold souk chain against a AED 99 plated ring makes no sense, so we chose brands from all three and grouped them.

To make the list, a brand had to:

1. Be based in the UAE, or run a large network of shops here.
2. Sell to UAE shoppers in a shop or online, in dirhams.
3. Publish enough on its own website for us to check what it sells and what the jewellery is made of.

We checked every fact on the brand's own site on 19 October 2026. Where a brand doesn't publish something, such as prices or a returns policy, the table says so instead of guessing. The numbers 1 to 10 follow the groups (gold first, then fine, then plated) and are alphabetical inside each group. They are not a quality score. Nobody paid to be on this list, and we have no commercial link with any brand on it.

We left out the international houses (Cartier, Tiffany, Bvlgari) and the mall names (Swarovski, Pandora). They are easy to find in Dubai Mall, but they aren't UAE brands.

Gold by weight: Damas, Joyalukkas, Malabar and Pure Gold

In this group you are buying metal. The price is the day's gold rate times the weight, plus a making charge for the work. Every shop starts from the same daily reference rate, so shops differ mostly on the making charge, design and service.

1. Damas

Damas was founded in 1907 and opened its first shop in Dubai's Gold Souk in 1959. Today it sells 18k and 22k gold, diamonds and pearls, plus its own lines and some international brands, and its website serves the UAE and the other GCC countries. It's the classic choice for bridal sets and Gulf designs.

2. Joyalukkas

The Joyalukkas group began its Gulf chapter in 1987. Its UAE company is registered in Deira, Dubai, and it says it runs more than 200 showrooms in 13 countries. Choose it if you want a wide range of gold and diamond designs and a large showroom network. It publishes a gold rate on its website.

3. Malabar Gold & Diamonds

Malabar is the flagship business of India's Malabar Group, set up in 1993. It says it has more than 450 showrooms in 14 countries, with many across the UAE. All its gold jewellery is 916 (22k) hallmarked. It publishes clear terms: a 15-day exchange on gold with no loss on weight or making charge, cash buyback with standard deductions, and lifetime maintenance.

4. Pure Gold Jewellers

Pure Gold was founded in Dubai in 1989 by Firoz Merchant, and its head office is in Jumeirah Lake Towers. It sells gold, diamond and pearl jewellery and some Italian designer ranges. It advertises "lifetime exchange terms" and free lifetime repair of manufacturing faults, so ask for the exact terms in writing.

Before you buy gold anywhere: ask for the making charge as a separate figure, check the hallmark (750 for 18k, 875 for 21k, 916 for 22k), watch the piece being weighed, and get the buyback terms in writing. Our guide to where to buy gold jewellery in Dubai explains the souk versus the mall.

Fine and high jewellery: ByMystique and Mouawad

Here you pay for design, stones and the name as much as for the metal, so you can't compare prices gram for gram with the souk.

5. ByMystique

ByMystique is a homegrown fine jewellery label whose pieces are handmade in Dubai from 18k recycled gold with diamonds and gemstones, many of them made to order. Most pieces on its site cost AED 2,900 to 12,700.

6. Mouawad

Mouawad is a jewellery and watch house dating back to 1890, with its Middle East headquarters in Dubai (Almas Tower, JLT). It is high jewellery for big milestones, and prices are given in the boutique rather than online.

Best demi-fine and gold-plated jewellery brands in the UAE

"Demi-fine" sits between costume jewellery and fine jewellery: a solid, non-precious core with a good gold finish, made to be worn every day and priced in tens or low hundreds of dirhams. The word has no legal definition, so ask two questions: what metal is under the gold, and what does "waterproof" mean to this brand? Brass and silver contain copper, which darkens in humid, salty air. 316L stainless steel resists sweat, sea air and pool water. Our gold-plated jewellery guide explains the difference.

7. Kalessie

Kalessie is run by Rihala F.Z.C. in the Ajman Free Zone. It sells 18k PVD gold over stainless steel and solid 925 silver, at AED 109 to 189. It says its pieces are fine in the pool, gym, shower and on the beach. It offers cash on delivery, Tabby and Tamara, free delivery over AED 150, and 7-day returns (earrings excluded).

8. NOYA

NOYA is a Dubai brand with a strong design focus. It uses 18k gold plating over 316L stainless steel, with pieces from AED 199 to 399, and it ships worldwide. It describes its jewellery as waterproof. Returns are 7 days, earrings excluded.

9. Pellington (that's us)

We are a Dubai brand, trading online since 2025 and operated by MARAB L.L.C-FZ. Every piece is 18k PVD gold over 316L stainless steel, AED 79 to 169, and every design has an Arabic name chosen for its meaning. Our jewellery is made for showers, rain and the gym, and we suggest a fresh-water rinse after a long swim. That advice applies to any jewellery, solid gold included. Delivery is free to all seven emirates with no minimum spend and usually takes 2–3 days. Returns are 30 days (earrings and sale pieces are final), and the warranty is 12 months against plating and manufacturing faults. We're rated 4.9 out of 5 from more than 700 verified Loox reviews.

Where we lose: we have no shop where you can try pieces on, we deliver inside the UAE only, earrings (for hygiene) and sale pieces can't be returned, and like every plated brand our pieces have no resale value. Yumeira is cheaper on some pieces. NOYA ships abroad. Kalessie also sells solid silver.

A few pieces to start with: the Crossover Pavé Ring (Al-Amirah), AED 89, the Zircon Chain Bracelet (Aseela), AED 129, the Tennis Bracelet (Leila), AED 149 and the Herringbone Anklet (Hayyah), AED 79. Or see the best-sellers.

10. Yumeira

Yumeira is a UAE online brand run by Hootivo Digital Marketing Services LLC. It sells 18k gold-plated stainless steel made in Thailand, mostly at AED 95 to 120, with free delivery in 2–4 working days. It says its pieces handle showers, swimming and workouts. Its refund policy lists faulty or wrong items and size problems as the reasons for a 7-day return; change of mind isn't among them. The warranty is 6 months.

For a longer list of budget brands, see our comparison of 14 affordable gold jewellery brands in the UAE.

Which brand should you choose?

• Mahr, wedding or an heirloom: gold by weight (Damas, Joyalukkas, Malabar, Pure Gold). Only solid gold keeps its metal value.
• A big milestone gift where the box matters: fine jewellery (ByMystique, Mouawad).
• Everyday pieces you never take off in the heat: gold plating over stainless steel (Kalessie, NOYA, Pellington, Yumeira). See our waterproof jewellery guide.
• A gift under AED 200: any of the plated brands. Our gifts page and gift ideas by recipient can help.
• Islamic pieces, such as Ayat ul Kursi or Allah necklaces: our Islamic collection starts at AED 129.

Four checks that work on any brand (us included)

1. What's under the gold? Stainless steel (ideally 316L), brass or silver? A brand that won't say is telling you something.
2. What does "waterproof" cover? The shower and sweat, or swimming too? Read the FAQ as well as the banner.
3. Is the warranty written down? "12 months, these faults covered" is worth more than an unexplained "lifetime".
4. Who covers you? UAE consumer law (Federal Law No. 15 of 2020) protects you against faulty goods from UAE-registered sellers. An overseas website may not be covered.

Frequently asked questions

What are the top 10 jewellery brands in the UAE?

In 2026, by type: Damas, Joyalukkas, Malabar Gold & Diamonds and Pure Gold Jewellers for gold by weight; ByMystique and Mouawad for fine and high jewellery; and Kalessie, NOYA, Pellington and Yumeira for gold-plated everyday jewellery. The list is grouped by type, not ranked by quality.

Which jewellery brand is best in the UAE?

It depends on what you need. For resale value or an heirloom, buy gold by weight from a hallmarked retailer such as Malabar, Joyalukkas, Damas or Pure Gold. For everyday wear in the UAE heat, a gold-plated stainless steel brand costs AED 79–400 and can go in the shower.

What are the best demi-fine jewellery brands in the UAE?

Among UAE-based brands, NOYA (AED 199–399), Kalessie (AED 109–189), Yumeira (AED 95–120) and Pellington (AED 79–169) sell gold-plated stainless steel for everyday wear. Ask each brand which metal is under the gold and what its waterproof claim covers.

What are some local, homegrown jewellery brands in the UAE?

Damas (founded 1907, first Dubai Gold Souk shop in 1959) and Pure Gold (Dubai, 1989) are the long-established local names. ByMystique makes fine jewellery by hand in Dubai. Kalessie, NOYA, Yumeira and Pellington are younger UAE labels selling gold-plated jewellery online.

Does gold-plated jewellery have any resale value?

No. Plated jewellery, from any brand and at any thickness, has no bullion or buyback value. If resale matters, buy solid gold by weight and get the buyback terms in writing.

Is gold-plated jewellery waterproof in the UAE?

It depends on the metal underneath. Gold PVD over 316L stainless steel handles showers, sweat and humidity well. Brass or copper bases darken much faster. Rinse any jewellery in fresh water after chlorine or the sea.

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Sources: each brand's own website, checked 19 October 2026. Gold rates change several times a day. We have no commercial relationship with any brand named here. If something is out of date, tell us and we'll correct it. Facts about Pellington are kept on our brand facts page.

Related reading: 18k gold plated vs solid gold · Is gold-plated jewellery worth it? · Best tennis bracelets in the UAE · Islamic jewellery in the UAE